This is going to be a post in English, because I’m writing also to my fellow trend spotters at Trendwatching (www.trendwatching.com). I’m also a trend spotter for them.
One of the trends the guys at Trendwatching are tracking is called Urban Pride. In short, it refers to products/services that leverage on the love and pride people show for their places.
I’m living in Australia right now, as part of my round the world trip.
And here I found Urban Pride to be greater than in the 17 countries I explored previously in the expedition.
A lot of brands bring a “Proudly produced in Australia” or a “100% Australian Made & Owned” to reinforce the sense that the product is produced in the country, from local ingredients, by local people, sold by a locally owned company.
It is a broader view of the Urban Pride, because it refers to country, not only a city, but it is so strong I could not prevent myself from sharing. Check the pictures: just going through my fridge quickly, I found all these “Urban Proud” products.
Do you have more examples of products that take on the Urban Pride approach?